Formed in Campeche, Mexico, in 1962, Los Socios del Ritmo have become a
cornerstone of Latin American tropical music, renowned for their dynamic fusion
of cumbia, salsa, merengue, rock, and romantic ballads. Their early success was
marked by the 1970 hit “Vamos a platicar,” which catapulted them to national
fame and later featured in Alfonso Cuarón’s film Roma. In 1984, they made
history as the first Latin American group nominated for a Grammy Award in the
Best Tropical Latin Performance category with their album Y ahora ¡Conniff! .
The late 1990s and early 2000s saw a resurgence...